Forever
Tulum
A story of authenticity, nature and boutique hospitality in the heart of the Mexican Caribbean.
The Visionaries
Our Founders
Roberto Palazuelos, founder of AHAU Collection and the five iconic hotels of Tulum. Jorge Sotomayor, the visionary behind Forever Tulum.
The Vision of
Tulum
Tulum begins to emerge as a unique destination in the Caribbean, focused on nature, culture and spiritual connection. A virgin paradise that few had discovered.
Boutique
Hotels
A new generation of beachfront boutique hotels begins to take shape, preserving the natural beauty and authenticity of Tulum. Organic architecture, natural materials.
The Collection
Five iconic beachfront properties become part of a unique hospitality collection in Tulum.
Ahau Tulum
$20M – $35M USD
Alaya Tulum
$15M – $25M USD
Casa Ganesh
$8M – $15M USD
Diamante K
$12M – $20M USD
Villa Pescadores
$10M – $18M USDThe Global
Boom
Between 2013 and 2015, Tulum goes viral on Instagram. Beach clubs, oceanfront yoga and the destination's iconic landmarks conquer the world.
The Birth of
Forever Tulum
Forever Tulum was created in 2025 by Jorge Sotomayor, commemorating 30 years of vision and legacy from its founders. Roberto Palazuelos, creator of AHAU Collection, built the five iconic beachfront hotels since the 90s that today support this project.
Born as an exclusive community of travelers and members who share the same way of experiencing the destination: walking barefoot on the sand, waking to the sound of the Caribbean Sea and embracing the simplicity of natural luxury.
- Ahau Tulum
- Alaya Tulum
- Casa Ganesh Tulum
- Diamante K Tulum
- Villa Pescadores Tulum
Some of Our
Members
People who share the same passion for Tulum, nature and authentic hospitality. United by a unique way of experiencing the destination.
"More than a travel program, Forever Tulum is a community of travelers who share a passion for authentic hospitality, meaningful experiences and the timeless beauty of Tulum."
Forever Tulum — 2025
